Category Archives: According to Polk

R.L. Polk & Co: All in the Family

Four men named Ralph Lane Polk would head the family company before tragedy struck in 1985. Just four years after becoming president, the founder’s great-grandson Ralph Lane Polk IV disappeared and was presumed dead in a boating accident on Grand Traverse Bay in northern Michigan. His brother Stephen, 15 years younger at age 29, would […]

R.L. Polk & Co: From General Motors to Google

The Polks were one of Detroit’s earliest prominent business families. Ralph Lane Polk, the founder, obtained financing in 1872 for his first directories from James Scripps, who would later go on to publish the Detroit News. When legendary General Motors chairman Alfred Sloan took control of the car giant in in the early 1920s, he […]

115 Years of Ralph Lane Polk Leadership

A man named Ralph Lane Polk was the leader at R. L. Polk & Co. for 115 years, through four generations. RLP I, the Civil War veteran with the Federal Army, started the company in 1870 in Detroit, MI and built it into the largest printer of business and community directories in the United States. […]

R.L. Polk & Co. – Serving America in Many Ways

Over its 143-year history, R.L. Polk & Co. served the United States and its citizens in times of peace and war. The first Ralph Lane Polk served in the Union Army in 1865 as a drummer boy during the last year of the Civil War. After mustering out in 1870, he moved to Detroit and started his company, which would go on to chance the way that Americans do business.

R. L. Polk & Co. Solves the Car Wars—Who is No. 1?

In the early 1920s, both Ford Motor Company and General Motors were steadily growing as cars begin to fill American cities. The two companies set the stage for a burgeoning auto culture with millions of cars sold in the 1920s. However, GM’s Alfred Sloan did not trust the annual sales numbers that other auto manufacturers […]

From the shadow of the Civil War to 2013 RL Polk served the USA

Well before Google and Facebook dominated the flow of information, R.L. Polk & Co. brought information to the masses. Beginning in 1870, the family-owned business started gathering data and information and provided it for consumption. And while the family focused on democratizing information, their immense contributions to American society went unnoticed. Until now. The upcoming […]